EXECUTIVE WHO BlendS START-UP SPARK WITH BIG-COMPANY SOPHISTICATION

welcome

Dan Kohn
Executive who blends a unique mix of start-up spark with big-company sophistication.   Brings an entrepreneurial spirit to accelerate growth at both young and mature companies.
I am leading marketing at Wazer, a technology startup which is making CNC (computer numerical control) manufacturing technology available and affordable to small businesses.

A polished B2B marketing executive, I bring experience in software and hardware technology spanning industrial, financial and service industries.

My marketing teams created the fastest-growing division in a Fortune 500 company, repositioned brands for growth and launched global products.

  • Brand strategy & implementation
  • Innovation: new products, business models, markets
  • Multi-channel marketing, integrating traditional & digital touchpoints
  • Building high-performing teams

my Timeline

  1. -
    VP, Head of Marketing, Wazer, Inc

    Reporting to CEO as first marketing executive for B2B hardware/software manufacturing startup.

    • Drove brand visibility via viral social media - launched 22 videos, generating 31 million views in 1 year.
    • Grew brand relevancy by assembling a network of 15 social media influencers, reaching 36 million relevant subscribers globally.
    • Established brand credibility with PR campaign generating 22 press articles and 38 customer story articles spanning 9 industry verticals.
    • Redesigned website - 50% of sales are now online, allowing resources to shift from direct sales to digital.

  2. -
    OSG Billing, SVP Solutions Management

    Spurred innovation at a global corporation - fusing OSG’s digital services into unique new value propositions.

    • Spearheading new data-driven marketing service to link OSG's marketing channels with artificial intelligence. event-triggers, and cutting-edge CDP (customer data platform) technology.
    • Launched 5 product pilots to prototype new data-driven services in new markets.
  3. -
    Head of Marketing, Tenna LLC

    Brought in to establish a sustainable growth engine for a dynamic tech startup. Tenna helps construction companies find more value from their equipment using IoT technology and SaaS.

    • Grew leads 350% and sales 400%, via digital marketing, email, telesales, social media and offline events. 
    • Enabled a B2B startup to compete aggressively by deploying a sophisticated new brand identity. 
    • Launched new website with robust digital marketing, SEO, video and sales tools to drive 300% growth in traffic and page views.
  4. -
    Marketing Executive Leadership, Pitney Bowes
    • VP, Global Product Marketing
    • VP, Corporate Marketing
    • Leader, Corporate Strategy Team
    • CMO, Small Business Division
  5. -
    Digital Marketing & Strategy roles, JP Morgan Chase
    • Launched Chase Online Banking, growing online customer base 45% in 3 months.
    • Modernized Chase.com with fresh design and content management technology, establishing marketing influence on 2,000-page consumer website. 
    • Ran marketing initiatives for National Consumer Finance, Auto Finance, Student Loans.
    • Helped redirect credit card marketing from mass market to focus on targeted segments.

industry focus

Technology - Software & Hardware.   In B2B  industrial and service sectors.

business Highlights

  • Built a Sustainable Growth Engine for Tech IoT and SaaS Startup
    Created outbound & inbound channels that Grew leads 350% and sales 400%.
  • Turned around Small Business Franchise
    Grew revenue by $100M and acquired 125K new customers per year – driving 4 years of growth
  • Repositioned brand to be Personally Relevant
    redefined legacy brand to fit new growth strategy.  grew brand metrics 200% with digital campaign
  • Refreshed Strategy for B2B Product Line
    crafted customer-driven value propositions, to revive products with new relevance

education

  • Columbia Business School,  New York, NY
    MBA,   Marketing,   dean's List
  • Univ. of Michigan, Steven M. Ross School of Business
    executive development program
  • Wayne State Univ.,  Detroit,  MI
    BA,   Economics,   phi Beta kappa

marketing for our community

  • Stamford Symphony Orchestra -  Board of Directors,  Marketing Committee Chair
    repositioned brand to appeal TO NEW AUDIENCES.  secured sponsor for children's concerts.
  • Direct Marketing Association
    Judge - Global Echo Awards and Collegiate Echo Awards
  • Speaker
    DMa, CMO Executive Summits,  Direct Marketing Club of NY
  • Guest Lecturer
    Fordham Univ. Gabelli School of Business

marketing THAT Drives RESULTS

  • 400%
    sales growth
  • 125K
    new customers acquired each year, for 4 years
  • 200%
    improvement in brand understanding

comments from colleagues

Matthew Broder, Chief Communications Officer
I had the pleasure of working with Dan over a nine-year period when we were both at Pitney Bowes. I say without hesitation that I am a big fan.

Dan always impressed me as the smartest kind of marketer: he always stayed grounded in what was most important, which is the customer perspective, yet he fearlessly innovated and adapted as new marketing channels and technologies arose. I learned a lot from Dan and know that the Pitney Bowes brand benefited greatly from his strategic insights.
Neil Metviner, CMO, Board Director
Dan is a talented leader who built our cracker jack marketing team. His strategic vision and marketing sophistication doubled our marketing results.
Chrys Tsilibes, Marketing Director
Dan is an insightful and successful marketer known to blend customer insights and trends with pragmatic business programs.

What sets Dan apart is his ability to navigate through ambiguous and constantly changing situations to ensure his strategies are implemented. He was a great manager to have during times of organizational change, and his optimism and perspective keeps his teams motivated.

Articles and qUotes

Email me

Use the form at right, or: DanKohnMarketer@gmail.com.